The Grudge was the first horror movie to release in 2020. It now becomes the second reboot of an iconic franchise that bites the dust. According to industry reports, The Hollywood horror movie has made less than $40 million worldwide on a budget of $10 million, In industry parlance, that’s an underwhelming flop.
Whenever we speak about the amount of money a horror movie makes, Paranormal Activity is the yardstick everyone wants to talk about. The Hollywood horror movie, when it released in the early 2000s, made $200 million on a budget of a paltry $15000.
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According to industry reports, The Grudge has made a disappointing $83,000 at the box office in India. India is a big market for horror movies, especially franchises when the promotions are good. Also, India is a good market for Hollywood franchises of all types – action, horror and such.
This festive season, Bollywood saw some new releases and has seen one superhit, the Akshay Kumar starrer Good Newwz. Even the Salman Khan starrer, Dabangg 3, has underwhelming numbers. With this month opening up for interesting projects like Ajay Devgn’s Tanhaji, the Hollywood horror movie might wrap up this week.
Read our The Grudge review here.